Growing Apple with the Macintosh: The Sculley Years
John Sculley’s childhood was the antithesis of Steve Jobs’. His father was strict and had impossibly high standards for his son. Sculley attended St. Marks, an exclusive private boarding school made up...
View ArticleGood-bye Woz and Jobs: How the First Apple Era Ended in 1985
Apple started 1984 with a bang. The Macintosh was finished, and it was well received by the general public, largely due to a highly successful advertising campaign beginning with the 1984 ad. One year...
View ArticleBeleaguered: Apple Bottoms Out, 1996 to 1998
Apple was at an all-time low in 1996, in a severe financial crisis that worried Mac users around the world. Apple’s shareholders and customers were losing faith, and competitors were closing in fast....
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